Facebook, Instagram, Google and TikTok ads for nail salons: a video for each promotion, run on your own budget, with a report every week.
Paid ads
Nail salon advertising on Facebook, Google and TikTok
Real paid ads, run from your shop’s Facebook Page or Google Business Profile for each promotion: grand opening, Black Friday, the holidays, Valentine’s Day, Mother’s Day. You send the budget; we make the video ads, run the campaign, check it every day and report the bookings, calls and messages it brings.
Or call us at (409)-900-7256
NBagency is a proud partner of Meta, Google, TikTok and Apple Maps.
A sample campaign
- Promotion
- Holiday Gel-X, $15 off
- Channels
- Reels, Stories, TikTok
- Area
- 5 miles around the salon
- Budget
- your call, from $10/day
- Report
- bookings, calls, messages
- TikTok
Where one campaign runs
- Facebook Ads
- Instagram Reels
- Stories
- Google Search
- Google Maps
- YouTube
- TikTok Ads
- Video ads
Sample video ads
Video ads made for each promotion
Each promotion gets one or two videos: a vertical 9:16 cut for Reels, Stories and TikTok (like the one at the top of this page) and a square or 4:5 cut for the feed. The offer shows in the first second, the type reads with the sound off, and a Book now or Order now button closes it.
Holiday glam is booking. $15 off any Gel-X full set until Dec 24.
Holiday trays for Christmas Eve: 12, 24 or 50 pieces, warm on the 24th.
Give the gift of an hour of calm. Holiday gift cards, sent by email in minutes.
The shops, prices and addresses in these videos are NBagency’s demo shops (the same as our demo websites), not real clients. Your videos use your own photos, colors and offers.
Where your ads run
Nail salon advertising where your clients already look
NBagency is a proud partner of Meta, Google, TikTok and Apple Maps. One campaign can run Facebook ads, Google Ads, TikTok ads or all three; we pick by your offer, your area and the clients you want, never everywhere just to be everywhere.
Facebook and Instagram
Reels, Stories and the feed: people near your shop see the video and tap Book now or send a message. Best for holiday promotions, gift cards and grand openings.
- Targeting by miles around your shop
- Age, days and hours you choose
- A Book now, Call or Message button
Google Search, Maps, YouTube
Shows up while people are searching “nail salon near me” or “gel manicure near me”. They want it now, which suits services booked this week.
- Keywords by service and area
- Maps ads with call and directions
- Six-second videos on YouTube
TikTok
Short videos that ride the trends and reach younger clients fast. Best for shops with sets, lashes, drinks, cakes or dishes that look great on camera.
- Vertical videos made for the feed
- Targeting around your shop
- Links to booking or ordering
How it works
One campaign, five steps
Pick the promotion and the goal
Which occasion, what offer, how long it runs, and whether you want bookings, calls or online orders.
Make the video ads
One or two videos per promotion from your own photos and clips: a vertical 9:16 cut and a square cut for the feed.
Set up on your Page and profile
Ads run from your Facebook Page or Google Business Profile, so people see your shop’s name. We set the area, the hours and the daily budget.
Check it every day
Pause what does not work, move the budget to what brings bookings, adjust the area and hours as needed.
A report every week
Bookings, calls, messages, the cost per new client, and what to try next time.
Budget
You send the budget, we run the ads and report every dollar
The ad budget and our service fee are two separate amounts. You choose the daily spend and send the budget for each campaign; we pay Meta, Google and TikTok for your Facebook ads, Google Ads or TikTok ads and report the spend every week.
From $10/day
per channel: a starting point for a small local promotion; grand openings and the holidays deserve more.
1–2 videos
per promotion: a vertical 9:16 cut and a square cut for the feed.
Quoted per campaign
our fee depends on the channels, the videos and how long it runs.
Promotion calendar
There is a reason to run ads all year
Nail salon advertising works best when there is a reason to book now. We remind you before each season and plan the offer and the video ads early, so nothing is rushed.
Jan–Feb
Lunar New Year, Valentine’s Day
Red sets, couple deals, gift cards for someone special.
Mar–Apr
Spring, Easter, prom
Pastel sets, prom nails, lash lifts before party season.
May
Mother’s Day
Gift cards and spa packages for Mom, starting a week ahead.
Jun–Aug
Summer, back to school
Summer pedicures, student deals, filling quiet afternoons.
Oct
Halloween
Halloween nail art, bring-a-friend deals, videos on the trend.
Nov
Black Friday, Thanksgiving
Gift card sales and early bookings for December.
Dec
The holidays, Christmas
Holiday sets, gift cards, party trays.
Any time
Grand opening, slow days
New-client offers that fill the quiet weekday hours.
FAQ
Nail salon advertising: FAQ
How much budget does nail salon advertising need?
We suggest starting from $10 a day per channel for a small promotion around your shop. Grand openings and the holidays deserve more, on more channels. We suggest a number once we know your area, your offer and your goal.
Who do I pay the ad budget to?
You send the ad budget to NBagency for each campaign; we run the ads and pay Meta (Facebook, Instagram), Google or TikTok. Our service fee is separate and quoted before anything runs. The weekly report shows exactly what was spent.
How soon will new clients come in?
Ads start as soon as the platform approves them, usually within a day. In the first days we test versions and areas to find the cheapest bookings. We never promise a fixed number of clients, since it depends on the offer, the area and the season; the weekly report shows exactly what the ads brought in.
Do I have to film the videos myself?
No. We build the videos from the photos and clips you already have, and if we need more we show you how to film a few short ones on a phone. Each promotion gets one or two videos: a vertical 9:16 cut and a square cut for the feed.
Whose name do the ads run under?
Your Facebook Page or Google Business Profile, so people see your shop’s name and photos, like any post. You give us manager access to the Page and profile; we run the ads, and the Page stays yours. NBagency is a partner of Meta, Google, TikTok and Apple Maps.
Can ads be rejected by the platforms?
Each platform has its own rules. Meta, for example, does not allow ads that play on negative self-image or call out personal traits of the viewer, and ads for cosmetic services may only target people 18 and older (Meta’s Advertising Standards). We write every ad to these rules and the Google Ads policies so it gets approved quickly.
How is this different from the Social Marketing plans?
Social Marketing takes care of Google Maps, your Google Business Profile, Yelp and weekly posts so you rank when people search, with no ad spend. Paid ads put a video in front of the right people near you for each promotion. They work together: on a Social plan you can add ads for the busy seasons.
Ads quote
Tell us about your next promotion
Put the promotion, the offer and the budget you have in mind in the message. We will suggest the channels and the videos and quote our fee. No obligation.
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Often mixed up
Paid ads vs. social marketing: what is the difference?
Many owners think social marketing means running ads. They are two different jobs: social marketing is technical work that moves your shop up when people nearby search on Google Maps; paid ads put your shop in front of people around you, but only while the budget lasts.
Which one do you need?
Usually both, in that order: social marketing is the base that gets you found every day, and ads are the push for each promotion. Ads also work better when your Google Business Profile and Facebook Page are complete and well reviewed, because people who see an ad check out your shop before they book.